From the perspective of economics, brand refers to the degree of consumers' cognition of products and product series. As the definition of brand strategy development: brand is a kind of image recognition, feeling, quality cognition formed by the above elements and a series of market activities, as well as the customer loyalty shown through these factors. Generally speaking, it belongs to an intangible asset. So at this time, the brand appears as an intangible asset. Women's bag industry is the same, whether online shopping or physical store purchase, we can recognize that in addition to the quality of the product itself, there is also the added value of the brand. The total value of the bag is the value of the bag itself plus the brand added value of the bag, and the brand added value of the bag may not be lower than the value of the bag itself, which is the significance of large enterprises to create famous brands!