From the perspective of economics, brand refers to the degree of consumers' cognition of products and product series. As the definition of brand strategy development: brand is a kind of image recognition, feeling, quality cognition formed by the above elements and a series of market activities

From the perspective of economics, brand refers to the degree of consumers' cognition of products and product series. As the definition of brand strategy development: brand is a kind of image recognition, feeling, quality cognition formed by the above elements and a series of market activities